creativeworld

Oral Health – Lancashire County Council

Natalie Hoyle — Mon, 27 Nov 2023 16:41:46 +0000

Did you know it’s never too early to start brushing? This is the message Lancashire County Council tasked us with promoting across the areas in Lancashire suffering with poor oral health in children.

In some areas of Lancashire over 40% of children have decayed or missing teeth by the time they are five years old. That’s a worrying statistic! So, what can be done to change it?

Lancashire County Council Public Health’s ‘Let’s Get Lancashire Brushing’ Campaign aims to target families living in Preston, Burnley, Pendle, Hyndburn, and Morecambe who have children under the age of two. Through powerful graphics and effective messaging, families with young children are being motivated to start brushing their child’s teeth, twice a day, as early as possible.

The campaign aims to achieve a reduction in the number of decayed, missing and filled teeth in children, a reduction in hospital admissions related to oral health and an improvement of oral health for children from birth to five years old to provide them with the best start in life.

Our strategy included educational resources in the form of leaflets, information cards and posters, digital assets including email signatures and screensavers, display material to be utilised at events such as the Family Hub launches, a thorough social media advertising plan and external advertising through bus shelters across the campaigns key target areas.

Our own David Bennett joined the Oral Health campaign launch. Attending the launches at Family Hubs across Lancashire, the Oral Health stand offered a chance for families to gain knowledge around the campaign as well as the opportunity to receive educational resources and promotional items in the form of toothbrush packs and sippy cups.

The oral health of children is vital for them to live a healthy and happy life. They need their teeth for eating, drinking, smiling, talking, singing, and shouting. This does not happen on its own and they need your help to look after their teeth. So, remember brush twice a day, fight tooth decay and keep those bugs at bay!

For more information about the campaign or for Health Marketing expertise, please get in contact by either calling us on 01282 858200 or emailing us at info@creativeworld.co.uk.

Transform Your School’s Marketing with Creativeworld Education

Natalie Hoyle — Wed, 18 Oct 2023 15:31:09 +0000

Unlock your Potential: Transform Your School’s Marketing with Creativeworld Education

In today’s fast-paced educational landscape, marketing plays a pivotal role in shaping the success of any school. If you’re seeking ways to boost enrolment and engage with your audience, your search stops here.

Our track record speaks for itself; we specialise in increasing enrolment and driving engagement for schools. With the right strategies and a passionate team, we’ve consistently achieved remarkable results in the educational sector.

But how can Creativeworld help take your school to the next level? Let’s explore the possibilities together.

The Creativeworld Advantage

1. Enrolment Growth

We understand that the enrolment numbers are a key indicator of your school’s success. Creativeworld has a proven history of increasing enrolment rates in various educational institutions. Through tailored marketing strategies and innovative campaigns, we can help your school reach it’s full potential.

2. Enhanced Engagement

Engaging with your target audience is crucial in building a strong school community. At Creativeworld, we’ve mastered the art of creating content and campaigns that captivate and connect. Whether it’s prospective students, parents, or alumni, our approach ensures your school’s message is heard and embraced.

3. Tailored Solutions

No two schools are the same, and we understand that your institution has unique goals and challenges. Our team will work closely with you to develop tailored marketing solutions that align with your school’s vision and mission.

Our Services:

Strategic Marketing:

We provide comprehensive strategic marketing services, helping educational institutions develop long-term marketing plans, set clear objectives, and align their marketing efforts with their broader business strategies.

Branding:

We specialise in crafting unique and compelling brand identities for educational institutions. Our branding services help you establish a strong and memorable presence in the education sector.

Here is an example of the branding we did for Education Partnership Trust.

Design & Print:

Our team of creative professionals design visually appealing marketing materials, from brochures to banners. We also offer high-quality printing services, ensuring your materials look stunning in both digital and physical formats.

Here is an example of the prospectus design we did for De La Salle School.

Website & Apps:

We develop and design user-friendly, responsive websites and mobile applications tailored to the needs of educational organisations. These digital platforms enhance your online presence and engage your audience effectively.

Here is an example of the website design we did for Ribblesdale High School.

Here is an example of the app we developed for Student Castle.

Digital Marketing:

We employ a range of digital marketing strategies, including SEO, content marketing, and social media management, to promote your educational services and reach a wider audience online. Our expertise drives growth and engagement.

Display Materials:

We create eye-catching display materials, such as signage, posters, and trade show exhibits, to make a lasting impression at events and at your school. These materials help convey your message and capture attention.

Video & Photography:

Our skilled videographers and photographers capture the essence of your educational institution. Whether for promotional videos or photoshoots, we produce visual content that showcases your unique qualities and tells your story effectively.

Check out our Creativeworld Education Spotlight

Contact Us Today

Ready to embark on a journey of educational transformation? Contact us, and let’s discuss how Creativeworld can make a difference for your school.

📞 Phone: 01282 858200

✉️ Email: info@creativeworld.co.uk

Happy 75th birthday to the NHS!

Jen Taylor — Wed, 05 Jul 2023 16:19:04 +0000

I’ve been there since day 2… 53 years ago and even now spend time relying on them to keep me healthy. There arenmany organisations or people you trust 100% but the NHS is one you can fully rely on. That’s why it’s so important.

I’ve also been involved in partnering clients in the NHS for 25 years. From the early days of “we must have an annual report “, through to the introduction of social marketing campaigns, self care awareness and right up to now where we are trying to support and educate citizens and health care professionals as to how we can improve outcomes, support people to live longer, improve the health and well-being of everyone, not just citizens, but the staff working in the NHS who need to be on top of their game every day.

The changes are dramatic sometimes , I’ve seen it all. The shift from community health trusts to PCTs to CCGs to ICBs ( think I’ve even missed a few along the way!)

But the focus on population health has never been clearer, with more evidence from data, evidence from stakeholder engagement and public insights – we are able to amplify the right educational messages into the right places, but we still lack the tools, resources and workforce to do this and sometimes a lack of sustainability-the not knowing what’s around the corner.

The need to improve people’s quality of lives and their mental health is at an all time high (it would seem through the evidence and investments into mental health) and this has changed the way we all approach our everyday lives. Not a day goes past without me asking “How are you keeping?” And If someone asks me – I tell them how I’m feeling – and yes I’ve had a rough and uncertain few months with my health, but I’m a positive thinker and trust the NHS to support me to have a good quality of life…

So in 25 years I thought I’d share some insights into the amazing programmes of work and where we (clients/partners/providers/creative thinkers) have made a difference and I still get a buzz from the audience insights we receive and applying them to a project and seeing the impact and results it brings – but sometimes these successes are short term as they lack further funding or resources… which is a shame as every programme of work needs – a goal, commitment, people, funding, community involvement, partnerships, resources, educational support , time and communications through every touching point ..

Together we can all do our bit…

So here’s some of my favourite projects from 25 years …

Primary care Trust newsletters …. The amazing Katie Lockley would produce a monthly newsletter that would be shared across all stakeholders and healthcare locations – where better to read the latest updates and how you can look after your health whilst waiting to see a GP or in a healthcare setting. Katie produced this every month for the local PCT. Amazing!

Creation of an NHS dental finder for a number of regions, simple process, search for a NHS dentist in your preferred location , the search would find availability, location , contact details etc. simple really but effective – the opportunity to develop this was there, however changes happen and sadly it was never recommissioned .. it may well be available now across ICB land somewhere, surely there’s a need for this if there isn’t one, especially for new parents looking to get their baby or infant starting their lifetime journey with a dentist.

International recruitment for one of our local Trusts, recruiting consultants across Europe, Asia – not forgetting the display system being quarantined in India, luckily we had a back up plan.

But the essential recruitment needs for each organisation is there for us all to see and is paramount to improving services, some are battling for the same people – it’s a challenge for all providers to recruit, retain and re-energise the workforce. Recently we delivered a digital comms campaign to support care homes to recruit new staff , focusing on the benefits and real life experiences of those working in the sector – this was delivered in partnership with the Lancashire and south Cumbria health and care partnership, in which our remit was to involve care home providers to assist with the whole campaign process, insight , interviews, stories and sharing of the campaign.

NHS Talking Therapies Recruitment Campaign.

Our work with maternity services has seen is work in partnership with the amazing team at All4maternity to educate international recruits whilst in their own settings.

Once again, Happy 75th Birthday to the NHS and a big thank you for everything you have done – it also co-incides nicely with my birthday! Cakes all around – as long as they are Gluten Free!

The Importance of Stakeholder Engagement in Healthcare Marketing

Jen Taylor — Fri, 16 Jun 2023 11:19:51 +0000

Effective healthcare marketing requires a deep understanding of the needs, preferences, and behaviours of your target audience. However, in the complex world of healthcare, the target audience can include a wide range of stakeholders, including patients, caregivers, healthcare providers, policymakers, and advocacy groups. Each of these stakeholders has a unique perspective, and their insights are crucial to developing a campaign that resonates with the intended audience.

Stakeholder engagement also helps to build trust and credibility. By involving stakeholders in the campaign development process, you demonstrate a commitment to transparency, collaboration, and shared decision-making. This can help to build buy-in and support for the campaign and increase the likelihood of success.

Tips for Effective Stakeholder Engagement in Healthcare Marketing:

Identify Your Stakeholders: The first step in effective stakeholder engagement is to identify who your stakeholders are. This can include patients, caregivers, healthcare providers, payers, policymakers, advocacy groups, and others. Consider what each stakeholder group brings to the table and how they can contribute to the campaign.
Develop a Communication Plan: Once you have identified your stakeholders, you need to develop a plan for communicating with them. This can include regular meetings, email updates, newsletters, and other forms of communication. Be sure to tailor your communication to the needs and preferences of each stakeholder group.
Listen to Feedback: One of the most important aspects of stakeholder engagement is listening to feedback. This means actively soliciting input from stakeholders and incorporating their feedback into the campaign development process. This can help to ensure that the campaign is aligned with the needs and priorities of the intended audience.
Build Relationships: Effective stakeholder engagement requires building strong relationships with each stakeholder group. This means investing time and effort in getting to know each group, understanding their needs and priorities, and building trust and credibility over time.
Monitor and Evaluate: Finally, it’s important to monitor and evaluate the effectiveness of your stakeholder engagement efforts. This can include tracking engagement metrics, sharing feedback, and assessing the impact of the campaign on your target audience. Use this feedback to continually improve your stakeholder engagement strategy and refine your marketing campaigns over time.

Stakeholder engagement is a critical component of effective healthcare marketing. By involving all relevant stakeholders in the campaign development process, you can ensure that your campaigns are impactful, aligned with the needs and priorities of your target audience, and build trust and credibility over time.

Lancashire and South Cumbria ICB’s Primary Care ‘Right Person, Right Care’ Campaign is an example of stakeholder engagement in healthcare marketing. Recognising the importance of collaboration, together we actively engaged healthcare providers, patients, and policymakers to gain insights into the challenges and opportunities in Primary Care.

Are looking to understand your audience, progress your healthcare marketing campaigns, or even increase engagement? If so, get in touch 01282 858200 or info@creativeworld.co.uk

Creativeworld welcomes new Business Admin, Holly!

Natalie Hoyle — Fri, 14 Apr 2023 10:20:14 +0000

Creativeworld are delighted to welcome their new Business Administrator, Holly Sheridan, to the Creative team.

Holly joins us with 6 years of knowledge in property account management. Her new role will involve providing general support to the Sales Teams and working closely with clients within the public sector.

Holly is working within a dedicated team to support, plan and deliver on our three-year business development and sales strategy across the health, housing and education sectors.

Holly has already made significant progress in her role in just five weeks, and she has shown to be a valuable asset to the company.

On joining Holly said;

“This new position has allowed me to expand my knowledge in admin and property work and explore other sectors within the company.”

We look forward to seeing the impact she will make as she continues to work with our admin team.

Connect with Holly on LinkedIn

A Career In Digital Marketing: Creativeworld Presents To Local School

Jen Taylor — Mon, 06 Mar 2023 10:51:12 +0000

Creativeworld recently had the honour of giving a virtual presentation to school children about the wide range of job opportunities in digital marketing. Our enthusiastic team had the chance to speak with students from St. Augustine’s RC High School, a local school, and discuss why the digital marketing industry is so exciting and full of potential.

The presentation began with an overview of what digital marketing is and why it is such an important field. We discussed the different types of digital marketing, including SEO, email marketing, social media, and content marketing, as well as the various roles within each type of marketing. We also discussed some of the skills necessary to be successful in digital marketing, such as analytics, copywriting, and design.

It was great to hear the students’ enthusiasm for the topic, and many of them asked us questions about how they can best position themselves to get a job in digital marketing. We provided them with tips on how to get started, and encouraged them to take advantage of the many resources available online. We also shared a few of our own experiences, which provided the students with a real-world perspective on what it’s like to work in the industry.

Overall, the presentation was a great success and we’re excited to have had the opportunity to meet with the students and share our knowledge with them. We believe that digital marketing is a great career choice for young people, and we hope that the students have taken away valuable insights about the industry and how to get started.

Creativeworld welcomes their newly appointed Apprentice, Natalie!

Jen Taylor — Fri, 23 Sep 2022 09:15:36 +0000

Creativeworld is excited to announce Natalie Hoyle as their new Digital Marketing Apprentice. Natalie has registered onto the apprenticeship scheme through North Lancs Training Group, an award-winning independent training provider.

Natalie’s role will involve designing, building and implementing digital campaigns and working on a variety of social media platforms to drive customer acquisition, customer engagement and customer retention.

On joining the team, Natalie said:

“Creativeworld has given me the opportunity to explore my skills in design and marketing, which is something I have always wanted to do. I’m grateful that a reputable business like Creativeworld has given me the opportunity to do this.”

Natalie enjoys practicing photography in her spare time, which she studied at college, these abilities will be useful in her position.

Connect with Natalie on LinkedIn

If you’re looking for social media management and digital marketing support, get in touch.

Back to School: Content Marketing 2022/2023

Jen Taylor — Wed, 21 Sep 2022 11:16:54 +0000

Back To School Content Marketing 2022 2023

Back to school! The summer holidays are officially over and it’s time to think about marketing for the academic school year ahead. So, one of the first considerations when approaching your marketing strategy should be getting your content calendar together. In this blog we’ve put together a few tips for getting started with your marketing calendar.

Audience:

The most crucial element of your marketing strategy is ultimately who you are aiming your content at. It’s worth sitting down and really considering what your audience is invested in learning and most importantly why they would want to engage with your school. A great way to do this is to develop several ‘personas’ which will help you identify the kind of content you should be sharing.

A persona is a portrait of your ideal audience that connects with them as real people with real interests and real daily pressures.

When creating your personas consider the demographics, behaviours, motivations and their goals. The more detailed these are, the better understanding you will get about your audience so you can tailor content towards them. Learn more about your audience by investing time to uncover what you may not know about them; this can include 1:1 interviews, social listening, online surveys and open conversations which will really help you to understand your audience’s environment and the best method of communicating with them.

Key events and dates:

There will be countless opportunities to create content and produce marketing collateral around key events and dates which occur throughout the year. However, with your personas in shape, this will help add more detail. When mapping out key events and dates in your 2022/2023 content calendar, don’t just stop at your school dates, consider other popular hashtag holidays or events that your audience may engage with. For example, #thankateacherday, #randomactsofkindnessday. There are loads of online tools which can help you highlight key dates across the year.

Story framework

With your audience in shape and key dates mapped out, you’re ready to set the framework out to tell your school’s story over the next year. This framework will give direction to all your content and ultimately tell the story that your school wants to tell. It will echo your schools’ values which are unique to your school and set you apart from the competition.

Need some more advice on your school’s marketing for the year ahead? Get in touch with our Education experts.

Virtual open days for schools and colleges – The why, what and how…

Jen Taylor — Mon, 11 Oct 2021 15:02:03 +0000

The why, what and how of virtual open days for schools and colleges…

WHY…

Do you have a plan to showcase your school to the potential future students and parents who can’t make your on-site open event due to other commitments, or need to stay at home for COVID related reasons on that date? If not, then keep reading so you don’t miss any untapped opportunities…

Your school or college open day is one of the most important elements of your education recruitment strategy, due to its major influence on the decision making process for prospective students and parents.

As well as the social restrictions COVID-19 has posed, we live in a fast-paced, digital world where ease of accessibility is expected as the norm. Everyone is busy and wants to get answers, information and experiences instantly via a few clicks online.

This is particularly prevalent amongst the upcoming generation and following almost a year of ‘staying at home’, their parents have also adapted and prefer to operate remotely. Your primary school, secondary school, academy, sixth form or college needs to adapt in line with this too.

The solution? A virtual open day.

WHAT…

What is a virtual open day?

An online open day experience for your prospective students and stakeholders to replicate an on-site open day, providing an immersive insight to your school via tailored digital content; including features such as video footage, imagery, website interactivity and 360 tours – accessible from any type of device.

To ensure you capture your whole target audience and enable full accessibility for all, a virtual open day is the perfect complimentary tool to your on-site open event. It will also provide a reminder to the on-site open day attendees who want to recap on what your school has to offer and help them to make that final important decision.

What should be included in a virtual open day?

From our many years of experience helping secondary schools, academies, sixth forms and colleges with student recruitment, here are our top, virtual open day tips on what makes a great one!

Start with an inspiring welcome message from your head teacher followed by your main school video or footage, illustrating an overview of your school and its key specialisms and offerings
Consider a walk through tour of your school or college, as well as drone footage to take user experience to the next level; creating a realistic feel of your location, outside sports facilities, student social areas and life beyond the classroom
An interactive 360 tour of your school is another immersive element, allowing your audience to really explore the school, inside and out, piquing their interest through an engaging online experience
Another impactful idea for video content is a meet and greet student feature in the form of interviews, so future students and parents can hear about current pupils’ experiences and thoughts first-hand
It can also be beneficial to provide an overview video of lesson taster sessions in different departments; particularly helpful for students moving up to sixth form and college who have specific subject interests
Powerful photography can effectively capture the ethos and culture of your school, which you can also showcase from image galleries within your virtual open event
An FAQs feature will be helpful for many and you can do this through interactive links to your website, as well as providing access to other useful documents via links to an e-prospectus, application forms and contact pages, providing that vital call to action at the end of the virtual open day experience.

HOW…

Creativeworld can help

How do I make a virtual open day? How do I plan a virtual open day?

If you’ve got this far, we know these will likely be your main questions! This is where we come in. Creativeworld can help you plan, create, develop, produce and get the most out of a virtual open day – watch one of our educational marketing experts below discussing how Creativeworld can support your school with virtual open day production.

To give you some inspiration, here are some short school videos we’ve created previously that could be used as part of a virtual open day:

De La Salle School

KD Grammar School for Boys

Contact our expert education marketing team for more information about our virtual open day and video production offering for secondary schools, academies, primary schools, sixth forms and colleges, by calling 01282 858200 or dropping us an email here

What Makes A Successful School Website?

Jen Taylor — Wed, 14 Jul 2021 14:07:42 +0000

When it comes to your school website, you need to consider what your key objectives are.

So, how does your audience perceive your website? The main focal point for any school’s marketing presence is their website. It’s essential that you are representing your institution to the highest standard possible. It’s not just a school website, this is your brand identity and displays what you, as a school are about. Ultimately, your school website is a hub to keep current students and parents updated and informed as well as drawing in the future students.

So, what factors do I need to consider?

Simple Navigation- Can your target audience find the information they need without difficulty? Do they know who to get in touch with about their queries? You have a very small time slot to keep someone on your website and if it’s hard to navigate, they probably won’t spend more than 30 seconds there and they’ll look elsewhere. It’s the times we live in; we want everything within seconds, therefore you need to be able to deliver with ease.
Modern- Your site needs to look slick as you have a very small window to draw someone to browse your website, there’s nothing more off-putting than it being an outdated, garish site. Keep updating and keep it fresh.
Responsive- This is essential, your site needs to be ‘mobile friendly’. We live in the mobile age, everyone is on their phones constantly, so it’s highly likely that your audience will be looking for your site on their phone or iPad.
Main Focal Point- Every site needs this as you need to have a clear vision as to what you want to achieve. Do you want to share regular updates on activities within the school? Display exam timetables? Or show how your school works? Not to forget the essential demands from Ofsted! It’s important to be ready and prepared.
Engaging Content- This is important for keeping people interest in the School website. There are many ways to do this such as through pictures, videos or even gamification. There are many possibilities, however, what needs to be considered is how short the user’s attention span is and how you are going to convince them that your institution is as good as you think it is.

Case Study

Ribblesdale High School appointed Creativeworld to redevelop their online presence, to include their Main School website, Parents website and Transition website for Year 7 students.

In addition, we created a Ribblesdale ‘EdTech’ website to host virtual learning events for other schools.

Our services to the educational sector encompass all forms of marketing, design and print services, and can be viewed on our site at www.creativeworld.co.uk/education