Announcements | creativeworld

Creativeworld welcomes new Business Admin, Holly!

Natalie Hoyle — Fri, 14 Apr 2023 10:20:14 +0000

Creativeworld are delighted to welcome their new Business Administrator, Holly Sheridan, to the Creative team.

Holly joins us with 6 years of knowledge in property account management. Her new role will involve providing general support to the Sales Teams and working closely with clients within the public sector.

Holly is working within a dedicated team to support, plan and deliver on our three-year business development and sales strategy across the health, housing and education sectors.

Holly has already made significant progress in her role in just five weeks, and she has shown to be a valuable asset to the company.

On joining Holly said;

“This new position has allowed me to expand my knowledge in admin and property work and explore other sectors within the company.”

We look forward to seeing the impact she will make as she continues to work with our admin team.

Connect with Holly on LinkedIn

A Career In Digital Marketing: Creativeworld Presents To Local School

Jen Taylor — Mon, 06 Mar 2023 10:51:12 +0000

Creativeworld recently had the honour of giving a virtual presentation to school children about the wide range of job opportunities in digital marketing. Our enthusiastic team had the chance to speak with students from St. Augustine’s RC High School, a local school, and discuss why the digital marketing industry is so exciting and full of potential.

The presentation began with an overview of what digital marketing is and why it is such an important field. We discussed the different types of digital marketing, including SEO, email marketing, social media, and content marketing, as well as the various roles within each type of marketing. We also discussed some of the skills necessary to be successful in digital marketing, such as analytics, copywriting, and design.

It was great to hear the students’ enthusiasm for the topic, and many of them asked us questions about how they can best position themselves to get a job in digital marketing. We provided them with tips on how to get started, and encouraged them to take advantage of the many resources available online. We also shared a few of our own experiences, which provided the students with a real-world perspective on what it’s like to work in the industry.

Overall, the presentation was a great success and we’re excited to have had the opportunity to meet with the students and share our knowledge with them. We believe that digital marketing is a great career choice for young people, and we hope that the students have taken away valuable insights about the industry and how to get started.

Creativeworld welcomes their newly appointed Apprentice, Natalie!

Jen Taylor — Fri, 23 Sep 2022 09:15:36 +0000

Creativeworld is excited to announce Natalie Hoyle as their new Digital Marketing Apprentice. Natalie has registered onto the apprenticeship scheme through North Lancs Training Group, an award-winning independent training provider.

Natalie’s role will involve designing, building and implementing digital campaigns and working on a variety of social media platforms to drive customer acquisition, customer engagement and customer retention.

On joining the team, Natalie said:

“Creativeworld has given me the opportunity to explore my skills in design and marketing, which is something I have always wanted to do. I’m grateful that a reputable business like Creativeworld has given me the opportunity to do this.”

Natalie enjoys practicing photography in her spare time, which she studied at college, these abilities will be useful in her position.

Connect with Natalie on LinkedIn

If you’re looking for social media management and digital marketing support, get in touch.

Creativeworld part of Award Winning Suicide Prevention Project

Jen Taylor — Wed, 19 May 2021 13:43:23 +0000

We are thrilled that our valued client, Healthier Lancashire and South Cumbria Integrated Care System, won a well-deserved award at the prestigious Health Service Journal Awards 2020. In March 2021, it was announced at a virtual ceremony that they had achieved the winner’s title for the Connecting Services and Information Award, for their Real Time Surveillance System for their suicide prevention project.

We are proud to continue to partner with our client and play a part in this important work, supporting their Healthier Lancashire and South Cumbria strategy with the development and creation of various communications tools for the ‘Let’s Keep Talking’ campaign.

The campaign is progressing in phases and we are pleased to be making a contribution to these on a continual basis.

In the early part of 2021, the Real Time Surveillance (RTS) system for Healthier Lancashire and South Cumbria showed a 10% reduction in suicides since the campaign launched in 2020. This system provides data to identify specific areas with the highest prevalence of suicide, so Healthier Lancashire and South Cumbria can target those individually and implement programmes to assist in mitigating the issue. The Let’s Keep Talking campaign, communications and healthcare advertising tools we have created play a key part in this important targeted work.

For an overview of all the healthcare marketing elements and communications we have produced for this project and how our many years of experience as a healthcare marketing agency ensured we were well-positioned to help ICS achieve positive campaign results, read our case study HERE

Check out what we do within the Health sector.

Creativeworld Launches Education Spotlight

Jen Taylor — Mon, 26 Apr 2021 10:42:25 +0000

The world has been a strange place over the past year and even more so in the Education sector. With school closures, homeschooling and no events – they’ve really had to adapt to a digital world.

View our new, interactive Spotlight on Education to see how Creativeworld Education has helped schools, colleges and sixth forms to ‘Make the Grade’ with their marketing strategies.

View more information about our Education Marketing services

Year In Review – Jan 2020

Creativeworld — Wed, 21 Oct 2020 09:06:13 +0000

Well it has been an interesting year to date… but I’m hoping that the last six months will guide us and enforce a new behaviour shift that we have been needing for as long as I’ve been involved and supporting my health clients to encourage people to think smarter as to how they access services, self care, making the right choices…..

As we enter the uncertainty of the winter period it gives me a little time to reflect on some of the amazing projects we have been involved with this year and hopefully we will continue to have the impact moving ahead and improve patient outcomes.

St Helens Cares

Back in January 2020 we delivered an effective campaign across St Helens to help improve patient experience and encouraging the public to choose the right service for them, keeping their Emergency Departments free for those who really need it. Working closely with the team at St. Helens we created a suite of materials that supported their public engagement plan, in schools, in GP practices, out in shopping locations and across the economy a host of communications and materials were distributed. These included handy pocket sized information cards, digital screens, social media graphics, banner stands, information posters, all complemented by an outward facing engagement team who were committed to ensuring the general public understood the importance of making the right choice.

Creativeworld Nominated For NHS in the North Excellence in Supply Awards

Creativeworld — Fri, 16 Oct 2020 11:56:13 +0000

A regional Suicide Prevention campaign has been shortlisted for a prestigious award at this year’s NHS in the North Excellence in Supply Awards, celebrating inspirational examples of businesses, third sector organisations and the NHS working together to improve patient care and support health and care staff during COVID-19.

The campaign – Suicide Prevention during COVID-19 has been recognised in the category for Excellence in supply during COVID -19. Supporting the system.

Here’s some of the background for the project.

Louise Thomas (Lancashire and South Cumbria ICS) – Project manager –

Louise immediately identified the risks associated with Isolation and lockdown and the effect that this could have on vulnerable people, through insight gathered, the campaign was quickly mobilised to reach out and share support to those most at risk groups, through a targetted digital campaign and also working in partnerships with services still being accessed (pharmacies and hub networks), with immediate impact and a huge increase in engagement with the website and support links.

Louise quickly pulled together a project team, a clear strategy followed and actioned the campaign through initial insight and user testing with various groups within the more vulnerable locations that had been identified through the mapping process across the region. These hot spots were prioritised for a complete marketing and engagement programme, through digital channels, that were identified as “high level of engagement” for the segmented audience. Along with traditional channels and “socially distanced” engagement and awareness. A strong relevant creative was developed, through the delivery channels we adapted the narrative across the region dependent on the audience demographic and within specific locations. The impact in specific areas has resulted in a huge awareness of the support available for those who are vulnerable during this period and therefore has a huge impact on the health system, specifically in the management of the number of suicides in Lancashire and South Cumbria, furthermore the campaign will continue to progress and support people and services across the region with more stages of the campaign as we start to open from lockdown measures and risks are further identified due to other reasons (furlough ending, meaning redundancy etc) The work continues to link in with local Mental Health Service providers, Text services, Lancashire and South Cumbria NHS FT, third sector providers, Samaritans, CAMHS services and with their support the project will continue to encourage people to TALK. The campaign assets can be shared upon request, however the link to the social media activity and videos to support the campaign can be sourced through the Healthier Lancashire and South Cumbria Facebook pages – https://www.facebook.com/HealthierLSC

Creativeworld Health’s Communications specialist David Bennett added “it’s been an overwhelmingly positive response to the campaign to encourage people to keep talking, and that working together as a team we were able to align the campaign to the ever changing environment and mobilise the key messages into the communities effectively. I’m so proud of the team involved and that we are able to contribute towards impacting on peoples health and wellbeing”

The campaign is now preparing assets ready to share across Lancashire and South Cumbria over what could potentially be the toughest winter yet.

Here’s a link to the awards categories and finalists –

https://www.innovationagencynwc.nhs.uk/excellence-in-supply-awards-2020

Creativeworld Partners Win ‘Highly Commended’ Award For Smile4Life Campaign

Tom Cross — Wed, 30 Oct 2019 14:28:54 +0000

The Creativeworld Health Team was honoured to accompany partners, Darwenside Dental practice to the UK’s biggest dental exhibition; the BDIA Dental Showcase 2019. The showcase took place at the NEC in Birmingham at which the practice received the ‘Highly Commended Award’ for their efforts in tackling oral health issues within the region, specifically through their work on the Smile4Life initiative.

Smile4Life

For the past two years, Creativeworld has been working in partnership with Darwenside Dental Practice to help improve dental hygiene within the Blackburn with Darwen area. During this period, Darwenside Dental identified that children from Blackburn with Darwen have some of the worst decayed teeth in the country. To tackle this issue, the practice teamed up with Creativeworld to develop the Smile4Life campaign, an initiative which aims to help improve the dental health of 0-5-year olds in the local area and gain a better reputation for healthy smiles.

Through a number of marketing channels, including a Social Media campaign, leaflets, Web support, video and more, the Smile4Life campaign has proved to be a huge success.

Here’s what Gillian Kelly, Public Health Development Manager from Blackburn with Darwen Council had to say about the campaign:

‘The public health team within the council, as well as myself personally, are extremely encouraged by the amazing work your practice has done under the Smile4Life ‘Starting Well’ campaign. The enthusiasm shown by yourself and your staff, to actively go out into the community – both to early years’ settings and children’s centres, encouraging young children to attend your practice – and also have children and early years’ staff attend your practice to show how the staff and your practice are very welcoming to these little children and their parents, is inspiring’.

Deliverables

To encourage visits and engage children, Darwenside and Creativeworld developed a number of materials such as ‘Teeth Cleaning Reward Charts’, ‘Derek the dragon’ (the practice mascot) stickers, goodie bags and more!

Diane Powell, practice manager at Darwenside Dental Practice, had this to say about their work with Creativeworld

‘The team at Creativeworld has transformed our website and social media into something that is now an important part of how we run our business. They are great to work with and always go the extra mile to ensure that they have delivered what is required.’

We’re incredibly proud to have been instrumental in helping Darwenside Dental practice receive this prestigious award and we are extremely pleased that the impact they are having on the community is gaining the recognition that it deserves. We look forward to continuing our relationship with the team at Darwenside and we are incredibly excited to see where we can take the campaign next.

Check out what we do within the Health sector.

Creativeworld Appoints Financial Services Marketing Expert Fiona Morphet

Tom Cross — Mon, 16 Sep 2019 11:38:05 +0000

Creativeworld boosts growth with appointment of Financial Services Marketing Expert Fiona Morphet.

Creativeworld has an excellent track record of delivering the highest quality marketing solutions to clients covering a broad range of sectors and most recently their latest appointment means that they can now offer their marketing capabilities to the Financial Services Sector.

Fiona joins the team at Creativeworld as head of the Financial Services division, a role which will see her lead the team in working with Financial Institutions, Wealth Management Firms, IFAs, Investment Companies, Product Providers, Brokers and Distributors to produce bespoke solutions and supporting collateral, utilising a range of media channels in order to engage a full spectrum of users.

Check out our Financial Services Marketing brochure here to get a full insight into what we can do.

Simon Swindells, Director at Creativeworld, had this to say about the appointment:

‘We are thrilled to welcome Fiona on board at Creativeworld. Fiona’s wealth of experience within the Financial Services Sector and technical expertise will prove invaluable to the company, and already she is leading the team on a number of exciting projects which we are looking forward to being able to share with you. As a company, we have experienced some excellent growth within the past couple of years, most recently with our office opening in Ireland, and I am very optimistic for the future, especially when we have such talented individuals like Fiona joining the ever-growing team here at Creativeworld.’

We sat down with Fiona to get her thoughts on joining the Creativeworld team:

Interview Transcript:

What is your background and how did you become involved in the Financial Services Sector?

FM: I ran my own digital agency for the last ten years. Very early on we were fortunate enough to become heavily involved with a large corporate finance and investment business who were rapidly expanding their product and service range.

Bringing together a cohesive brand and marketing strategy was essential in getting these products to penetrate an already mature marketplace. Most FS businesses are either seeking to grow their client base and/or capture more funds under management (FUM) – for this to succeed, our work must ensure that the reach of the businesses we are working with continually broadens.

Very quickly, we were able to understand the dynamics of the FS sector and how the different players interacted or competed with each other. A growing number who have seen our work have since become our clients too which is a great validation of what we do.

So whether it’s IM’s, AR’s, fact sheets, interactive presentations or websites etc the trick is to be able to work within the strict boundaries of compliance and regulation, often to extremely tight timescales but always trying to ensure our clients are ahead of the game and their peers.

I have moved to Creativeworld to capitalise on their resources and expertise across multi-channel communications and this will help us to continue to evolve our market leading proposition in a fast moving sector.

What are you most excited about doing at Creativeworld?

FM: I want to continue to provide high-quality, results orientated marketing for businesses operating within the financial services sector. Traditionally, financial marketing is creatively “safe” and quite mundane but when you’re competing in an industry that’s tough, competitive and unforgiving, you need something sharp that gives you an edge to keep you ahead of the game. I’m looking forward to working with our studio to find new ways of pushing the boundaries and bringing content to life.

It’s a fast-changing and challenging marketplace so I want to provide our financial clients with effective and engaging marketing collateral that not only resonates with their audience but also distinguishes them from their competitors.

What do you enjoy the most about your work?

FM: One of the main motivations is sharing in a client’s success after the launch of a new project, having overcome their challenges successfully and taking the project from conception through to completion.

I love building relationships with key people along the way and discussing and overcoming obstacles at the various milestones of the project. Sharing in the excitement of delivering a successful project knowing that you’ve helped a client to win new clients or increase their FUM provides a real buzz and sense of achievement for us too.

What can Creativeworld offer their Financial Services Clients?

FM: We have a proven track record in helping businesses achieve their targets. The FS sector is massively competitive and we have to be a differentiator for our clients in ensuring their message and their own proposition is reaching their target audiences. We are a fully integrated marketing agency which means we offer the full spectrum of bespoke marketing solutions ranging from branding, to print and design, to multimedia presentations, to websites and data rooms, to marketing and advertising.

We work closely with our clients, often as an extension of their in-house marketing team, to understand their challenges and provide engaging and effective marketing solutions. We take away the hassle that can come with bringing financial products and services to the market, meaning that our clients can focus on the actual delivery.

How is Creativeworld different to other marketing agencies?

FM: Financial products and services can be highly complex and difficult to understand; but with more than a decade of high-performance for clients in the Financial Sector, we understand the market space as well as the financial terminology, compliance and regulation along with the constant need to adapt to changes in legislation, often at short notice and through multi-layered sign-off procedures.

It’s this understanding of the Financial Services Industry combined with over 30 years of delivering award-winning design and digital marketing that really sets us apart from other agencies.

What do you like most about Creativeworld so far?

Creativeworld has a seriously impressive track record over many, many years working with blue chip clients which speaks for itself really. The sheer quality of work produced by our in-house studio is mind-blowing. I’m looking forward to working with the team to build on this success and to deliver equally high-end marketing solutions and collateral to our financial clients.

The CW team are a fairly decent bunch of people too – very friendly and approachable with a great sense of humour. Whatever businesses we are working with, it has to be fun for everyone involved. The best results are achieved when everyone enjoys the mission.

For enquiries about our Financial Marketing Services get in touch with Fiona on:

info@creativeworld.co.uk

or call us on 01282 858200

Creativeworld joining the buzz for World Bee Day

Tom Cross — Fri, 17 May 2019 11:26:51 +0000

Creativeworld is proud to have teamed up with Simply Bees to support their ‘Buzzin’ Bee Day’ at Ightenhill Park in Burnley to celebrate World Bee Day

Who are the Simply Bees?

Simply Bees is a voluntary organisation, they share facts and tips about bee preservation and offer educational sessions to schools and organisations throughout the community. All of their great work is not- for profit with all the proceeds they raise going back to the hives, the bee park and the local community.

What we did

Creativeworld was approached by Simply Bees to design the promotional material for the event which included the creation of banners, banner stands and leaflets. Team Creative was thrilled to be able to support such a great cause within the local community.

What is World Bee Day?

The purpose of World Bee Day is to raise awareness of the importance of bees and beekeeping, inform the public of major beekeeping events around the world and celebrate World Bee Day. In the long-term, the protection of bees and the beekeeping sector can help reduce poverty and hunger, as well as preserve a healthy environment and biodiversity. Scientific studies have proven that bees have become increasingly endangered. It is only through joint efforts that we can ensure the protection of bees and their habitats, so World Bee Day is a great opportunity to raise awareness of this huge issue.

What on for Buzzin Bee Day?

There’s lots in store for Buzzin Bee Day at Ightenhill Park to celebrate World Bee Day, such as the welcoming of Simply Bees’ new hives and raising funds to support the Bees and ongoing park improvements. It will be a fun day which will also feature appearances from Lancashire Care’s HARRI, The North West Ambulance service and of course the new Simply Bee Mascot, Bertie Bee. There will be plenty of activities to participate in, as well as food and drink to enjoy, so if you’re in the area and want to support a great cause, make sure you get down.

Check out the great work the Simply Bees team gets up to over on their Facebook page.

For more about our marketing support, get in touch with Dave Bee-net over at dave@creativeworld.co.uk