We are proud to continue to partner with our client and play a part in this important work, supporting their Healthier Lancashire and South Cumbria strategy with the development and creation of various communications tools for the ‘Let’s Keep Talking’ campaign.

The campaign is progressing in phases and we are pleased to be making a contribution to these on a continual basis.

In the early part of 2021, the Real Time Surveillance (RTS) system for Healthier Lancashire and South Cumbria showed a 10% reduction in suicides since the campaign launched in 2020. This system provides data to identify specific areas with the highest prevalence of suicide, so Healthier Lancashire and South Cumbria can target those individually and implement programmes to assist in mitigating the issue. The Let’s Keep Talking campaign, communications and healthcare advertising tools we have created play a key part in this important targeted work.

For an overview of all the healthcare marketing elements and communications we have produced for this project and how our many years of experience as a healthcare marketing agency ensured we were well-positioned to help ICS achieve positive campaign results, read our case study HERE

Check out what we do within the Health sector.

Smile4Life

For the past two years, Creativeworld has been working in partnership with Darwenside Dental Practice to help improve dental hygiene within the Blackburn with Darwen area. During this period, Darwenside Dental identified that children from Blackburn with Darwen have some of the worst decayed teeth in the country. To tackle this issue, the practice teamed up with Creativeworld to develop the Smile4Life campaign, an initiative which aims to help improve the dental health of 0-5-year olds in the local area and gain a better reputation for healthy smiles.

Through a number of marketing channels, including a Social Media campaign, leaflets, Web support, video and more, the Smile4Life campaign has proved to be a huge success.

Here’s what Gillian Kelly, Public Health Development Manager from Blackburn with Darwen Council had to say about the campaign:

‘The public health team within the council, as well as myself personally, are extremely encouraged by the amazing work your practice has done under the Smile4Life ‘Starting Well’ campaign. The enthusiasm shown by yourself and your staff, to actively go out into the community – both to early years’ settings and children’s centres, encouraging young children to attend your practice – and also have children and early years’ staff attend your practice to show how the staff and your practice are very welcoming to these little children and their parents, is inspiring’.

Deliverables

To encourage visits and engage children, Darwenside and Creativeworld developed a number of materials such as ‘Teeth Cleaning Reward Charts’, ‘Derek the dragon’ (the practice mascot) stickers, goodie bags and more!

Diane Powell, practice manager at Darwenside Dental Practice, had this to say about their work with Creativeworld

‘The team at Creativeworld has transformed our website and social media into something that is now an important part of how we run our business. They are great to work with and always go the extra mile to ensure that they have delivered what is required.’

We’re incredibly proud to have been instrumental in helping Darwenside Dental practice receive this prestigious award and we are extremely pleased that the impact they are having on the community is gaining the recognition that it deserves. We look forward to continuing our relationship with the team at Darwenside and we are incredibly excited to see where we can take the campaign next.

Check out what we do within the Health sector.

Who are the Simply Bees?

Simply Bees is a voluntary organisation, they share facts and tips about bee preservation and offer educational sessions to schools and organisations throughout the community. All of their great work is not- for profit with all the proceeds they raise going back to the hives, the bee park and the local community.

What we did

Creativeworld was approached by Simply Bees to design the promotional material for the event which included the creation of banners, banner stands and leaflets. Team Creative was thrilled to be able to support such a great cause within the local community.

What is World Bee Day?

The purpose of World Bee Day is to raise awareness of the importance of bees and beekeeping, inform the public of major beekeeping events around the world and celebrate World Bee Day. In the long-term, the protection of bees and the beekeeping sector can help reduce poverty and hunger, as well as preserve a healthy environment and biodiversity. Scientific studies have proven that bees have become increasingly endangered.  It is only through joint efforts that we can ensure the protection of bees and their habitats, so World Bee Day is a great opportunity to raise awareness of this huge issue.

What on for Buzzin Bee Day?

There’s lots in store for Buzzin Bee Day at Ightenhill Park to celebrate World Bee Day, such as the welcoming of Simply Bees’ new hives and raising funds to support the Bees and ongoing park improvements. It will be a fun day which will also feature appearances from Lancashire Care’s HARRI, The North West Ambulance service and of course the new Simply Bee Mascot, Bertie Bee. There will be plenty of activities to participate in, as well as food and drink to enjoy, so if you’re in the area and want to support a great cause, make sure you get down.

Check out the great work the Simply Bees team gets up to over on their Facebook page.

For more about our marketing support, get in touch with Dave Bee-net over at dave@creativeworld.co.uk 

It’s been almost three years since we announced our move into the health and education market and it’s safe to say that we have come a long way since then. The team has worked incredibly hard and built up an excellent body of work which we are delighted to be able to showcase in this spotlight on Health.

The expansion has seen Creativeworld partner with some of the largest health organisations in the country such as Lancashire Care NHS Foundation Trust, North East and North Cumbria CSU, South West Yorkshire NHS Foundation Trust and more to deliver compelling, hard-hitting campaigns to help these organisations deliver their key messages both externally to the public and internally to health professionals. Our work within this sector has seen us make great inroads into the maternity field, in which we have partnered with fantastic organisations such as All4Maternity, Byrom & Byrom and most recently Healthier Lancashire & South Cumbria for the Better Births initiative.

On launching the spotlight, here’s what business health communications consultant, David Bennett had to say:

‘I’m incredibly proud to be able to finally showcase some of the work the team here at Creativeworld has produced within the health market. I’m very passionate about achieving positive outcomes within health services and I really believe the work we have produced is contributing to that vision. It’s been three brilliant years at Creativeworld and I’m looking forward to working together with the team to expand this side of the business even more.’

Take a look at our health spotlight here

For information about our health marketing services head over to www.creativeworld.co.uk/sectors/health/ 

As part of National Apprenticeships week, Junior Sales Executive, Alex Wood, gave his insight into digital marketing apprenticeship. Alex joined Creativeworld back in October 2018 as part of the property marketing team and since then has become a valuable member of the organisation. Here’s what he had to say about his experience so far:

Alex:

I’ve learnt a lot so far during my digital marketing apprenticeship. I’ve learnt about various tools used in marketing and advertising to create an impact on my target audience. These vary from using visual editing tools such as Photoshop, coding to build a website, to using tools such as Premiere Elements to create video content to advertise office space. My apprenticeship has also seen me learn about different photography techniques, social media marketing and SEO.

Learning about this wide range of different marketing techniques has proved incredibly valuable to my role at Creativeworld. My role as sales executive wouldn’t typically consist of creating videos or using coding on a day to day basis, but learning about the process behind these various tools allows me to thoroughly expand my understanding which I will be able to offer my future clients.

 

One of the most enjoyable parts of my apprenticeship so far has been meeting new people on my course and different clients at Creativeworld. I’m excited to keep developing my knowledge surrounding digital marketing and look forward to applying it here at Creativeworld. I’ve joined Creativeworld at a really exciting time, with the opening of a new office in Dublin, the appointment of our new director and the launch of our property spotlights and I’m looking forward to my future at this company.

For Alex’s apprenticeship, Creativeworld has partnered with one of the UK’s leading providers of IT apprenticeships, Estio Training.

To find out what’s new at Creativeworld by clicking here