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Oral Health – Lancashire County Council

Natalie Hoyle — Mon, 27 Nov 2023 16:41:46 +0000

Did you know it’s never too early to start brushing? This is the message Lancashire County Council tasked us with promoting across the areas in Lancashire suffering with poor oral health in children.

In some areas of Lancashire over 40% of children have decayed or missing teeth by the time they are five years old. That’s a worrying statistic! So, what can be done to change it?

Lancashire County Council Public Health’s ‘Let’s Get Lancashire Brushing’ Campaign aims to target families living in Preston, Burnley, Pendle, Hyndburn, and Morecambe who have children under the age of two. Through powerful graphics and effective messaging, families with young children are being motivated to start brushing their child’s teeth, twice a day, as early as possible.

The campaign aims to achieve a reduction in the number of decayed, missing and filled teeth in children, a reduction in hospital admissions related to oral health and an improvement of oral health for children from birth to five years old to provide them with the best start in life.

Our strategy included educational resources in the form of leaflets, information cards and posters, digital assets including email signatures and screensavers, display material to be utilised at events such as the Family Hub launches, a thorough social media advertising plan and external advertising through bus shelters across the campaigns key target areas.

Our own David Bennett joined the Oral Health campaign launch. Attending the launches at Family Hubs across Lancashire, the Oral Health stand offered a chance for families to gain knowledge around the campaign as well as the opportunity to receive educational resources and promotional items in the form of toothbrush packs and sippy cups.

The oral health of children is vital for them to live a healthy and happy life. They need their teeth for eating, drinking, smiling, talking, singing, and shouting. This does not happen on its own and they need your help to look after their teeth. So, remember brush twice a day, fight tooth decay and keep those bugs at bay!

For more information about the campaign or for Health Marketing expertise, please get in contact by either calling us on 01282 858200 or emailing us at info@creativeworld.co.uk.

Happy 75th birthday to the NHS!

Jen Taylor — Wed, 05 Jul 2023 16:19:04 +0000

I’ve been there since day 2… 53 years ago and even now spend time relying on them to keep me healthy. There arenmany organisations or people you trust 100% but the NHS is one you can fully rely on. That’s why it’s so important.

I’ve also been involved in partnering clients in the NHS for 25 years. From the early days of “we must have an annual report “, through to the introduction of social marketing campaigns, self care awareness and right up to now where we are trying to support and educate citizens and health care professionals as to how we can improve outcomes, support people to live longer, improve the health and well-being of everyone, not just citizens, but the staff working in the NHS who need to be on top of their game every day.

The changes are dramatic sometimes , I’ve seen it all. The shift from community health trusts to PCTs to CCGs to ICBs ( think I’ve even missed a few along the way!)

But the focus on population health has never been clearer, with more evidence from data, evidence from stakeholder engagement and public insights – we are able to amplify the right educational messages into the right places, but we still lack the tools, resources and workforce to do this and sometimes a lack of sustainability-the not knowing what’s around the corner.

The need to improve people’s quality of lives and their mental health is at an all time high (it would seem through the evidence and investments into mental health) and this has changed the way we all approach our everyday lives. Not a day goes past without me asking “How are you keeping?” And If someone asks me – I tell them how I’m feeling – and yes I’ve had a rough and uncertain few months with my health, but I’m a positive thinker and trust the NHS to support me to have a good quality of life…

So in 25 years I thought I’d share some insights into the amazing programmes of work and where we (clients/partners/providers/creative thinkers) have made a difference and I still get a buzz from the audience insights we receive and applying them to a project and seeing the impact and results it brings – but sometimes these successes are short term as they lack further funding or resources… which is a shame as every programme of work needs – a goal, commitment, people, funding, community involvement, partnerships, resources, educational support , time and communications through every touching point ..

Together we can all do our bit…

So here’s some of my favourite projects from 25 years …

Primary care Trust newsletters …. The amazing Katie Lockley would produce a monthly newsletter that would be shared across all stakeholders and healthcare locations – where better to read the latest updates and how you can look after your health whilst waiting to see a GP or in a healthcare setting. Katie produced this every month for the local PCT. Amazing!

Creation of an NHS dental finder for a number of regions, simple process, search for a NHS dentist in your preferred location , the search would find availability, location , contact details etc. simple really but effective – the opportunity to develop this was there, however changes happen and sadly it was never recommissioned .. it may well be available now across ICB land somewhere, surely there’s a need for this if there isn’t one, especially for new parents looking to get their baby or infant starting their lifetime journey with a dentist.

International recruitment for one of our local Trusts, recruiting consultants across Europe, Asia – not forgetting the display system being quarantined in India, luckily we had a back up plan.

But the essential recruitment needs for each organisation is there for us all to see and is paramount to improving services, some are battling for the same people – it’s a challenge for all providers to recruit, retain and re-energise the workforce. Recently we delivered a digital comms campaign to support care homes to recruit new staff , focusing on the benefits and real life experiences of those working in the sector – this was delivered in partnership with the Lancashire and south Cumbria health and care partnership, in which our remit was to involve care home providers to assist with the whole campaign process, insight , interviews, stories and sharing of the campaign.

NHS Talking Therapies Recruitment Campaign.

Our work with maternity services has seen is work in partnership with the amazing team at All4maternity to educate international recruits whilst in their own settings.

Once again, Happy 75th Birthday to the NHS and a big thank you for everything you have done – it also co-incides nicely with my birthday! Cakes all around – as long as they are Gluten Free!

The Importance of Stakeholder Engagement in Healthcare Marketing

Jen Taylor — Fri, 16 Jun 2023 11:19:51 +0000

Effective healthcare marketing requires a deep understanding of the needs, preferences, and behaviours of your target audience. However, in the complex world of healthcare, the target audience can include a wide range of stakeholders, including patients, caregivers, healthcare providers, policymakers, and advocacy groups. Each of these stakeholders has a unique perspective, and their insights are crucial to developing a campaign that resonates with the intended audience.

Stakeholder engagement also helps to build trust and credibility. By involving stakeholders in the campaign development process, you demonstrate a commitment to transparency, collaboration, and shared decision-making. This can help to build buy-in and support for the campaign and increase the likelihood of success.

Tips for Effective Stakeholder Engagement in Healthcare Marketing:

Identify Your Stakeholders: The first step in effective stakeholder engagement is to identify who your stakeholders are. This can include patients, caregivers, healthcare providers, payers, policymakers, advocacy groups, and others. Consider what each stakeholder group brings to the table and how they can contribute to the campaign.
Develop a Communication Plan: Once you have identified your stakeholders, you need to develop a plan for communicating with them. This can include regular meetings, email updates, newsletters, and other forms of communication. Be sure to tailor your communication to the needs and preferences of each stakeholder group.
Listen to Feedback: One of the most important aspects of stakeholder engagement is listening to feedback. This means actively soliciting input from stakeholders and incorporating their feedback into the campaign development process. This can help to ensure that the campaign is aligned with the needs and priorities of the intended audience.
Build Relationships: Effective stakeholder engagement requires building strong relationships with each stakeholder group. This means investing time and effort in getting to know each group, understanding their needs and priorities, and building trust and credibility over time.
Monitor and Evaluate: Finally, it’s important to monitor and evaluate the effectiveness of your stakeholder engagement efforts. This can include tracking engagement metrics, sharing feedback, and assessing the impact of the campaign on your target audience. Use this feedback to continually improve your stakeholder engagement strategy and refine your marketing campaigns over time.

Stakeholder engagement is a critical component of effective healthcare marketing. By involving all relevant stakeholders in the campaign development process, you can ensure that your campaigns are impactful, aligned with the needs and priorities of your target audience, and build trust and credibility over time.

Lancashire and South Cumbria ICB’s Primary Care ‘Right Person, Right Care’ Campaign is an example of stakeholder engagement in healthcare marketing. Recognising the importance of collaboration, together we actively engaged healthcare providers, patients, and policymakers to gain insights into the challenges and opportunities in Primary Care.

Are looking to understand your audience, progress your healthcare marketing campaigns, or even increase engagement? If so, get in touch 01282 858200 or info@creativeworld.co.uk

The Importance Of eLearning In Healthcare

Jen Taylor — Thu, 20 May 2021 10:33:05 +0000

The rise of eLearning in healthcare

In the past few years there has been a rise in the demand for online resources within the health sector, even more so over the last year! The same can be said for most industries as cutting costs and enhancing performance of employees has become increasingly more desirable. Going online has massively transformed the healthcare industry, especially when it comes to dealing with patients and managing staff. It’s widely recognised that training staff is essential, but a persistent challenge is finding a cost-effective solution to be able to provide that. Luckily, the rise in eLearning has meant that this is now more viable.

The benefits

Face to face training is effective but a costly and time-consuming exercise which can ultimately prove to be impractical given the already stretched resources within care organisations. eLearning is the perfect solution to this problem due to the fact that it’s accessible which means employees can receive their training to fit around their schedule. The other benefits of eLearning are vast; not only is it time efficient, eLearning can be provided in a way which is engaging and makes the learning process much easier for the those taking the courses.

The possibilities

eLearning can be accessed in a variety of formats such as through webinars, interactive video, multiple choice and so much more. The possibilities of this technology are truly endless which is why more and more health organisations both in the public and private sectors are getting involved. At Creativeworld, we have been approached by a number of health organisations looking to build a platform from which they can provide crucial eLearning courses to their staff, subscribers and customers. Our long-standing client All4Maternity had a bespoke online eLearning platform created for them by our team, which offers interactive and multi-media eLearning modules to prepare for practice, examinations, revalidation and important CPD development. We strongly believe that eLearning will become crucial to health organisations and we are excited to share with you even more of our work within this field.

We are also in the process of developing a learning portal for a number of clients, and with our experience and expertise in this sector we can offer practical support, advice and direction to our clients to enable them to deliver a system that will support and develop staff throughout their careers.

Is your organisation looking to develop an eLearning platform? Get in touch with the healthcare experts at Creativeworld

Phone: 01282 858200

Email: info@creativeworld.co.uk

Creativeworld part of Award Winning Suicide Prevention Project

Jen Taylor — Wed, 19 May 2021 13:43:23 +0000

We are thrilled that our valued client, Healthier Lancashire and South Cumbria Integrated Care System, won a well-deserved award at the prestigious Health Service Journal Awards 2020. In March 2021, it was announced at a virtual ceremony that they had achieved the winner’s title for the Connecting Services and Information Award, for their Real Time Surveillance System for their suicide prevention project.

We are proud to continue to partner with our client and play a part in this important work, supporting their Healthier Lancashire and South Cumbria strategy with the development and creation of various communications tools for the ‘Let’s Keep Talking’ campaign.

The campaign is progressing in phases and we are pleased to be making a contribution to these on a continual basis.

In the early part of 2021, the Real Time Surveillance (RTS) system for Healthier Lancashire and South Cumbria showed a 10% reduction in suicides since the campaign launched in 2020. This system provides data to identify specific areas with the highest prevalence of suicide, so Healthier Lancashire and South Cumbria can target those individually and implement programmes to assist in mitigating the issue. The Let’s Keep Talking campaign, communications and healthcare advertising tools we have created play a key part in this important targeted work.

For an overview of all the healthcare marketing elements and communications we have produced for this project and how our many years of experience as a healthcare marketing agency ensured we were well-positioned to help ICS achieve positive campaign results, read our case study HERE

Check out what we do within the Health sector.

Year In Review – Jan 2020

Creativeworld — Wed, 21 Oct 2020 09:06:13 +0000

Well it has been an interesting year to date… but I’m hoping that the last six months will guide us and enforce a new behaviour shift that we have been needing for as long as I’ve been involved and supporting my health clients to encourage people to think smarter as to how they access services, self care, making the right choices…..

As we enter the uncertainty of the winter period it gives me a little time to reflect on some of the amazing projects we have been involved with this year and hopefully we will continue to have the impact moving ahead and improve patient outcomes.

St Helens Cares

Back in January 2020 we delivered an effective campaign across St Helens to help improve patient experience and encouraging the public to choose the right service for them, keeping their Emergency Departments free for those who really need it. Working closely with the team at St. Helens we created a suite of materials that supported their public engagement plan, in schools, in GP practices, out in shopping locations and across the economy a host of communications and materials were distributed. These included handy pocket sized information cards, digital screens, social media graphics, banner stands, information posters, all complemented by an outward facing engagement team who were committed to ensuring the general public understood the importance of making the right choice.

Creativeworld Nominated For NHS in the North Excellence in Supply Awards

Creativeworld — Fri, 16 Oct 2020 11:56:13 +0000

A regional Suicide Prevention campaign has been shortlisted for a prestigious award at this year’s NHS in the North Excellence in Supply Awards, celebrating inspirational examples of businesses, third sector organisations and the NHS working together to improve patient care and support health and care staff during COVID-19.

The campaign – Suicide Prevention during COVID-19 has been recognised in the category for Excellence in supply during COVID -19. Supporting the system.

Here’s some of the background for the project.

Louise Thomas (Lancashire and South Cumbria ICS) – Project manager –

Louise immediately identified the risks associated with Isolation and lockdown and the effect that this could have on vulnerable people, through insight gathered, the campaign was quickly mobilised to reach out and share support to those most at risk groups, through a targetted digital campaign and also working in partnerships with services still being accessed (pharmacies and hub networks), with immediate impact and a huge increase in engagement with the website and support links.

Louise quickly pulled together a project team, a clear strategy followed and actioned the campaign through initial insight and user testing with various groups within the more vulnerable locations that had been identified through the mapping process across the region. These hot spots were prioritised for a complete marketing and engagement programme, through digital channels, that were identified as “high level of engagement” for the segmented audience. Along with traditional channels and “socially distanced” engagement and awareness. A strong relevant creative was developed, through the delivery channels we adapted the narrative across the region dependent on the audience demographic and within specific locations. The impact in specific areas has resulted in a huge awareness of the support available for those who are vulnerable during this period and therefore has a huge impact on the health system, specifically in the management of the number of suicides in Lancashire and South Cumbria, furthermore the campaign will continue to progress and support people and services across the region with more stages of the campaign as we start to open from lockdown measures and risks are further identified due to other reasons (furlough ending, meaning redundancy etc) The work continues to link in with local Mental Health Service providers, Text services, Lancashire and South Cumbria NHS FT, third sector providers, Samaritans, CAMHS services and with their support the project will continue to encourage people to TALK. The campaign assets can be shared upon request, however the link to the social media activity and videos to support the campaign can be sourced through the Healthier Lancashire and South Cumbria Facebook pages – https://www.facebook.com/HealthierLSC

Creativeworld Health’s Communications specialist David Bennett added “it’s been an overwhelmingly positive response to the campaign to encourage people to keep talking, and that working together as a team we were able to align the campaign to the ever changing environment and mobilise the key messages into the communities effectively. I’m so proud of the team involved and that we are able to contribute towards impacting on peoples health and wellbeing”

The campaign is now preparing assets ready to share across Lancashire and South Cumbria over what could potentially be the toughest winter yet.

Here’s a link to the awards categories and finalists –

https://www.innovationagencynwc.nhs.uk/excellence-in-supply-awards-2020

Creativeworld Partners Win ‘Highly Commended’ Award For Smile4Life Campaign

Tom Cross — Wed, 30 Oct 2019 14:28:54 +0000

The Creativeworld Health Team was honoured to accompany partners, Darwenside Dental practice to the UK’s biggest dental exhibition; the BDIA Dental Showcase 2019. The showcase took place at the NEC in Birmingham at which the practice received the ‘Highly Commended Award’ for their efforts in tackling oral health issues within the region, specifically through their work on the Smile4Life initiative.

Smile4Life

For the past two years, Creativeworld has been working in partnership with Darwenside Dental Practice to help improve dental hygiene within the Blackburn with Darwen area. During this period, Darwenside Dental identified that children from Blackburn with Darwen have some of the worst decayed teeth in the country. To tackle this issue, the practice teamed up with Creativeworld to develop the Smile4Life campaign, an initiative which aims to help improve the dental health of 0-5-year olds in the local area and gain a better reputation for healthy smiles.

Through a number of marketing channels, including a Social Media campaign, leaflets, Web support, video and more, the Smile4Life campaign has proved to be a huge success.

Here’s what Gillian Kelly, Public Health Development Manager from Blackburn with Darwen Council had to say about the campaign:

‘The public health team within the council, as well as myself personally, are extremely encouraged by the amazing work your practice has done under the Smile4Life ‘Starting Well’ campaign. The enthusiasm shown by yourself and your staff, to actively go out into the community – both to early years’ settings and children’s centres, encouraging young children to attend your practice – and also have children and early years’ staff attend your practice to show how the staff and your practice are very welcoming to these little children and their parents, is inspiring’.

Deliverables

To encourage visits and engage children, Darwenside and Creativeworld developed a number of materials such as ‘Teeth Cleaning Reward Charts’, ‘Derek the dragon’ (the practice mascot) stickers, goodie bags and more!

Diane Powell, practice manager at Darwenside Dental Practice, had this to say about their work with Creativeworld

‘The team at Creativeworld has transformed our website and social media into something that is now an important part of how we run our business. They are great to work with and always go the extra mile to ensure that they have delivered what is required.’

We’re incredibly proud to have been instrumental in helping Darwenside Dental practice receive this prestigious award and we are extremely pleased that the impact they are having on the community is gaining the recognition that it deserves. We look forward to continuing our relationship with the team at Darwenside and we are incredibly excited to see where we can take the campaign next.

Check out what we do within the Health sector.

Creativeworld joining the buzz for World Bee Day

Tom Cross — Fri, 17 May 2019 11:26:51 +0000

Creativeworld is proud to have teamed up with Simply Bees to support their ‘Buzzin’ Bee Day’ at Ightenhill Park in Burnley to celebrate World Bee Day

Who are the Simply Bees?

Simply Bees is a voluntary organisation, they share facts and tips about bee preservation and offer educational sessions to schools and organisations throughout the community. All of their great work is not- for profit with all the proceeds they raise going back to the hives, the bee park and the local community.

What we did

Creativeworld was approached by Simply Bees to design the promotional material for the event which included the creation of banners, banner stands and leaflets. Team Creative was thrilled to be able to support such a great cause within the local community.

What is World Bee Day?

The purpose of World Bee Day is to raise awareness of the importance of bees and beekeeping, inform the public of major beekeeping events around the world and celebrate World Bee Day. In the long-term, the protection of bees and the beekeeping sector can help reduce poverty and hunger, as well as preserve a healthy environment and biodiversity. Scientific studies have proven that bees have become increasingly endangered. It is only through joint efforts that we can ensure the protection of bees and their habitats, so World Bee Day is a great opportunity to raise awareness of this huge issue.

What on for Buzzin Bee Day?

There’s lots in store for Buzzin Bee Day at Ightenhill Park to celebrate World Bee Day, such as the welcoming of Simply Bees’ new hives and raising funds to support the Bees and ongoing park improvements. It will be a fun day which will also feature appearances from Lancashire Care’s HARRI, The North West Ambulance service and of course the new Simply Bee Mascot, Bertie Bee. There will be plenty of activities to participate in, as well as food and drink to enjoy, so if you’re in the area and want to support a great cause, make sure you get down.

Check out the great work the Simply Bees team gets up to over on their Facebook page.

For more about our marketing support, get in touch with Dave Bee-net over at dave@creativeworld.co.uk

Creativeworld Launches Health Spotlight

Tom Cross — Tue, 14 May 2019 10:32:01 +0000

Just three years after Creativeworld expanded their services into the health sector, we are thrilled to launch our new spotlight on health.

It’s been almost three years since we announced our move into the health and education market and it’s safe to say that we have come a long way since then. The team has worked incredibly hard and built up an excellent body of work which we are delighted to be able to showcase in this spotlight on Health.

The expansion has seen Creativeworld partner with some of the largest health organisations in the country such as Lancashire Care NHS Foundation Trust, North East and North Cumbria CSU, South West Yorkshire NHS Foundation Trust and more to deliver compelling, hard-hitting campaigns to help these organisations deliver their key messages both externally to the public and internally to health professionals. Our work within this sector has seen us make great inroads into the maternity field, in which we have partnered with fantastic organisations such as All4Maternity, Byrom & Byrom and most recently Healthier Lancashire & South Cumbria for the Better Births initiative.

https://www.creativeworld.co.uk/wp-content/uploads/2019/05/Health-Showreel.mp4

On launching the spotlight, here’s what business health communications consultant, David Bennett had to say:

‘I’m incredibly proud to be able to finally showcase some of the work the team here at Creativeworld has produced within the health market. I’m very passionate about achieving positive outcomes within health services and I really believe the work we have produced is contributing to that vision. It’s been three brilliant years at Creativeworld and I’m looking forward to working together with the team to expand this side of the business even more.’

Take a look at our health spotlight here

For information about our health marketing services head over to www.creativeworld.co.uk/sectors/health/