02. The Solution

Based on demographics that were identified in our initial research, we co-developed the concept – “Right Place, Right Care”, the key messages and creative content that resonated with our targeted audiences.  

To maximize the impact of the campaign, through the co-development we ensured that key stakeholders became partners in the project. This encouraged collaboration and helped us achieve a higher impact. 

The marketing and communications strategy was delivered across the region, making sure to reach as many people as possible through various of delivery and partnerships through family influencers and key partners, which helped us reach a wider audience. 

Overall, our targeted and collaborative approach helped us create a successful campaign that resonated with our audience and achieved Lancashire and South Cumbria Health & Care Partnership’s goals. 

01. The Brief

Every day of the year, the NHS is faced with challenges. An ageing population, lifestyle factors, changes in public expectations and rising costs mean increased pressures on services.

Creativeworld worked with NHS St Helens to deliver an effective campaign to help improve patient experience and encourage the public to choose the right service for them, keeping their Emergency Departments free for those who really need it.

‘Let’s Do It Together’ is about highlighting the different NHS services available in each area and aims to give people a glimpse into life at the front line of the NHS.