THEIR GOALS

NVM wanted to kick the year off with an ‘easy-to-use’ catalogue style website which allowed their extensive client base quick online access to their wide range of products. NVM also wanted to delve into the vast social media market and tasked Creativeworld with creating, maintaining and managing their social presence.

Our Vision

As with any new product launch all marketing mediums needed to be considered and utilised with each offering a difference opportunity to spread the world. It was important to us that F. Ball’s new campaign communicated a consistent tone of voice and theme across all channels used.

Knowing Your Audience

With any new campaign or promotion it’s important to think in the shoes of the end user and how they will preserve what’s being released. If a campaign doesn’t appeal to the target audience they won’t engage with it, which could potentially damage product perception and ultimately sales.

With this in mind, we created a football driven campaign with the key focus being to encourage tradesmen to ‘transfer to the winning team’ and join #TeamFBall.

Brand Ambassador

As part of the campaign we wanted to create a buzz and excitement, something that would really make people stop and take notice.

One of the best ways to do this it to collaborate with an influencer, someone that’s well known and that people can relate to. With F. Ball being a famous name in Stoke-on-Trent we wanted to collaborate with another famous name, so we reached out to former Stoke City and England, World Cup Winning goalkeeper Gordon Banks.

THEIR GOALS

With our expert team of digital creatives at hand, we were perfectly placed to advise, develop and fulfil MendIT’s requirements in order to achieve their long term goals.

These goals were focused predominantly around a new digital marketing strategy as MendIT looked to gain more of a presence in the digital arena, in order to promote the brand’s service offering and ultimately generate new sales leads and brand recognition in the process.

The £30 million Cathedral Quarter development is recognised for its significant architectural and historic importance, for not just the town, but across the North West.

The transformation across this 17 hectare site is set to create a special meeting place and gateway to the town, providing a unique and characterful place in the heart of Blackburn. This regeneration will provide new public and private open spaces in and around the Cathedral and in front of the main railway station and bus interchange. It is set to introduce new leisure and tourism uses into Blackburn town centre in order to enhance the “night time” offer to both local residents and visitors alike.

As part of Cathedral Quarter Blackburn’s digital presence came the design and development of a bespoke build website. The newly designed site features a selection of dedicated pages each representing a different element of the development’s vast array of opportunities. The team also built into the site an exciting social media hub ‘The Social Quarter’, an area that features a live Twitter and Facebook feed, the very latest PR stories and a full photo gallery.