01. The Client

The Northern Care Alliance (NCA) NHS Foundation Trust brings together staff and services, including health and social care, from Salford Royal NHS Foundation Trust and The Pennine Acute Hospitals NHS Trust.

With a collective, committed workforce of approximately 20,000 employees, the Trust places significant importance on ensuring positive staff wellbeing, both physically and mentally. NCA is conscious about looking after their staff to benefit individuals and subsequently drive delivery of consistent healthcare excellence for patients.

03. The Solution

The S.C.A.R.F target audience was the Trust’s employees, therefore, our starting point for bringing the brand to life was staff engagement. This strategic groundwork was paramount to develop a brand identity which would effectively resonate with the people it was aimed at.

This element of the project encompassed conducting focus groups with members of staff from all 4 hospitals in the group, to achieve holistic and representative insights. We presented the S.C.A.R.F concept and gathered feedback on what was most beneficial to them from a health and wellbeing programme; delivering a mixture of in-person and virtual sessions, including interviews and wider group discussions.

We subsequently collated all feedback and carried out analysis to present the key insights to NCA which would inform the visual brand identity development. As part of this, our health marketing team revealed the creative direction for S.C.A.R.F at NCA organised staff events, including testing of brand visual options, engaging further to determine employee preferences.

Ultimately, this strategic work informed the brand asset creation process, of which Creativeworld had the pleasure of delivering; providing the full 360 service, from strategic marketing research to the tactical brand tools NCA required to successfully launch S.C.A.R.F.

In this second stage of the project, we facilitated the design and print of various marketing tools for NCA

to implement the new brand. This included the binding and fulfilment of staff support pack folders, containing all key information for staff to access confidential help and support through S.C.A.R.F. In addition, we produced information leaflets, thank you cards for staff to show appreciation to one another, design of social media adverts and creation of the S.C.A.R.F wheel concept graphic to be used across all promotion channels and represent the wellbeing brand.

01. The Brief 

Given the current and well publicised fact that home care providers are struggling to attract or even retain new carers, Lancashire and South Cumbria Health and Care Partnership (LSCHCP) were looking for a digital/social media agency to support up to 20 home care providers across the region to promote a recruitment drive for staff.    

Creativeworld Health partnered with Lancashire and South Cumbria Digital to develop a digital marketing programme and digital toolkit to support the recruitment of staff for home care providers across Lancashire and South Cumbria. 

02. The Solution

Based on demographics that were identified in our initial research, we co-developed the concept – “Right Place, Right Care”, the key messages and creative content that resonated with our targeted audiences.  

To maximize the impact of the campaign, through the co-development we ensured that key stakeholders became partners in the project. This encouraged collaboration and helped us achieve a higher impact. 

The marketing and communications strategy was delivered across the region, making sure to reach as many people as possible through various of delivery and partnerships through family influencers and key partners, which helped us reach a wider audience. 

Overall, our targeted and collaborative approach helped us create a successful campaign that resonated with our audience and achieved Lancashire and South Cumbria Health & Care Partnership’s goals. 

01. The Brief

Every day of the year, the NHS is faced with challenges. An ageing population, lifestyle factors, changes in public expectations and rising costs mean increased pressures on services.

Creativeworld worked with NHS St Helens to deliver an effective campaign to help improve patient experience and encourage the public to choose the right service for them, keeping their Emergency Departments free for those who really need it.

‘Let’s Do It Together’ is about highlighting the different NHS services available in each area and aims to give people a glimpse into life at the front line of the NHS.