WHO THEY ARE

BASF is the world’s leading chemical company, offering intelligent system solutions and sophisticated products to most industries. BASF products were first sold in the UK in the 1880s. Their business in the UK has grown and changed significantly over the last thirty years, mainly as a result of acquisitions and divestitures within the BASF Group. They now have manufacturing sites and offices in England, Scotland and Wales.

ABOUT THE PROJECT

BASF approached Creativeworld as they needed to work with a creative agency with a highly skilled digital media department who could deliver an impressive Computer Generated animation to promote their subsea division across the globe. Final product included a full range of high resolution still images along with a fully edited animation sequence lasting over 3.5 minutes that was first revealed to the world at the subsea Tieback Exhibition in Houston, Texas in 2010.

This CGI animated presentation was a major project created by our in-house digital team and has since been used by BASF on a worldwide basis for the past three years. When it comes to creative CGI animation from Creativeworld, the only limitation is your imagination!

Our team’s fantastic subsea animation is still live on the BASF website. http://polyurethanes.basf.us/public/resources/videos