Due to the recent growth/demand of our digital media service offering, we’re now on the hunt for more hungry, motivated individuals to join #TeamCreative.

Based in the North West, this exciting role will primarily involve acquiring new business but will also include the ongoing account management of some existing relationships. The successful candidate will have a primary focus on digital marketing and will be innovative in sourcing new companies to work and will be encouraged to introduce any new opportunities that could be explored and spot any potential cross platform sales opportunities.

The successful candidate will enjoy being part of a successful and close-knit team and a company highly respected and established. The candidate must have a strong work ethic, must be a self-starter and must be able to take responsibility for their pipeline and workload.

If you fit the bill, please send your cv and covering letter to careers@creativeworld.co.uk.

We are Creativeworld

Creativeworld started the process of looking for their new apprentice at the start of June after partnering with Manchester based, leading digital marketing apprenticeship organisation, The White Room.

After a vigorous interviewing process with potential candidates, the Creativeworld team selected Lancashire based youngster Tom Cross to join Team Creative as their new Junior Digital Apprentice.

Creativeworld’s new Apprentice – Tom Cross

In his new role Tom will be working closely with the agency’s sales and marketing teams as he looks to further develop his own skills and expertise in the digital marketing arena, focusing predominantly on social media marketing.

On joining the team Tom said, “I’ve always wanted to work in a creative environment which is why I’m incredibly excited to be working at Creativeworld and becoming part of the team.

Digital marketing is a rapidly growing industry, with a big future ahead, which is why I want to be a part of it and learn as much as possible in the process. I’m really looking forward to starting my career with such an established company.”

The new role also sees Creativeworld become the first agency in Lancashire to partner with Creative Pioneers offering young people a unique opportunity to work in digital apprenticeship role.

On the new appointment, Creativeworld’s Jack Dyson added “We’re excited to be welcoming Tom to the Creativeworld family and are looking forward to seeing him flourish in his new role as he learns about the industry and how we work.

It’s really important to us as a creative agency to bring through up and coming talent locally and working with The White Room offers a stable platform for us to do this.”

Just imagine if 10 years ago, when Twitter first launched, I told you that in the future social media would hold the key to your brands’ marketing success; that you would rely on it to communicate with your customers or that you’d spend 80% of your yearly budget on social media marketing alone.

I’m guessing that most of you would have thought I was mad, right? Probably because I was only 14 at that time… but you appreciate where I’m going with this.

Well here we are, living in a world that now sees some of the largest and most successful businesses in the world doing exactly this. Yet there is still some scepticism around using social media as a tool for business – with many still under the illusion that it’s a ‘dark art’ in the marketing arena. This is largely down to a lack of understanding, as anything new or innovative can seem daunting and overbearing to anyone at first, but that shouldn’t put you off seeing its true potential.

Businesses and organisations from all walks of life come to us at Creativeworld to develop their online strategies and brand presence; both through social media and other digital channels, and they all have different agendas, goals and visions.

What’s important to us as an agency is that, from the start of our work with any client, we understand these expectations and build a plan of action around them, ensuring their core business values and offerings are instantly recognisable and branded in line with any other marketing mediums in place.

It’s easy to get lost in statistics, analytics, hashtags and data reports, trust me, but part of our job is to ensure that we translate your social media development and results into a language you and your team understands.

You’d be surprised just how many brands still aren’t doing social media right, so make sure you embrace the ‘dark art’ and become the leader in your industry.

Creativeworld has been delivering bespoke digital marketing solutions to businesses of all shapes, sizes and industries for over 15 years, and this year has continued to work with their old friends at Steadplan – another of its stellar list of clients.

New Steadplan Corporate Website from Team Creative

Following a meeting in July, Team Creative set to work developing an all new digital identity for the company, who were looking for a site with a stylish, more contemporary feel.

On the recent collaboration, Creativeworld’s David Bates commented “Having worked closely with Steadplan for a number of years, they know we always go the extra mile when it comes to service. It was a real pleasure to collaborate with them once again, this time to create a completely new look digital presence that puts Steadplan firmly in the driving seat”

As with any new website development, the new Steadplan site was created with functionality, design and mobile optimisation in mind… after all, recent studies show that mobile visits are now exceeding desktop visits for the first time.

“One of the biggest things to consider when designing any website, besides usability, is seamless accessibility across multiple devices.” added David.

The newly developed site also gave the Steadplan Team a fully functional content management system, empowering their marketing team and making life a whole lot easier for them, whether they want to make updates to product listings, post News articles or simply tweak text and imagery anywhere on the site.

Creativeworld, based in Altham, Lancashire, will become the first agency in the region to partner with Creative Pioneers offering young people a unique opportunity to work for the company in a newly created digital apprenticeship role.

The new position will be in social media marketing, an area the agency has seen grow from strength to strength in recent years, having been appointed on several large contracts. 

Of the recent news, Creativeworld’s Jack Dyson commented, “As a creative agency we feel we have a responsibility, not only to our clients, but to ourselves to bring through the brightest and the best in young talent in Lancashire.

Having the perfect blend of both youth and experience allows us to stay at the forefront of new technologies and offer our clients the very best in creative marketing solutions. We are very excited to be working with Creative Pioneers on this new venture, an organisation that shares the same philosophy as ourselves when it comes to young people in business.”

The Creative Pioneers Program is an award winning nationwide campaign to find the next generation of advertising and digital media talent. The concept is the brainchild of Janet Hull OBE at Trade Association and Professional Institute and the Institute of Practitioners in Adverting (IPA), and is run in marketing partnership with national urban newspaper Metro.

Andy Lovatt from Creative Pioneers added, “It’s great to be working with Creativeworld who become the first company in Lancashire to join the Creative Pioneers Apprenticeship program. They have seen the benefits of developing their own workforce and tapping onto some of the incredible local talent whilst being part of a wider national campaign which is rapidly becoming the gold standard apprentice scheme for the digital advertising and marketing industry.”

So, if you’re looking for an opportunity to work in the digital marketing arena with one of Lancashire’s leading agencies please visit creativeworld.co.uk/apprenticeships/ or visit creativepioneers.co.uk for further details.

Big data, in small terms, is mass quantities of data collected and streamlined to be used for market research. These ‘datasets’ are structured or unstructured depending on the source, accuracy and volume of chosen subject. Either-or, this data is being captured and cleansed using modern software for monitoring behavioural patterns, to predict or evaluate change in all walks of life.

Creativeworld – Making Digital Marketing a Language Everyone Understands

From a marketing perspective, big data can be used as a research tool to engage and develop relations with customers. Using existing software, search engine results and web analytics can be formulated to help predict online customer behaviour to grow web traffic and sales conversion. User information and trends can also be gathered on the prevailing frontline – social media. Collectively, we can see endless amounts of customer data being surged through social platforms, which can be quantified and used for positive customer relations management.

As an example of how big data is being used for informed decision making, let’s look at human resources software maker, Workday, who provide a data capture tool to alert which employees are more active on LinkedIn.  This information is said to be used to identify high performers, although it’s hard to ignore the probability this tool could track employees seeking alternative career opportunities – which could raise questions around motives in data analysis.

To find out more about big data and how it can be used in line with your marketing strategy, contact an expert in the Creativeworld team!

Search Engine Optimisation (SEO) is the ninja skill of structuring your website so that a search engine can easily determine the content of your website and help provide relevant search results. 

If you do a search for “Fluffy Bongo Drums”, you want Fluffy Bongo Drums to appear… right?

Search engines think so too. How they do this may vary a bit, but there is a general set of best practices that help get a site ‘findable’ on the web.

Search engines like Google constantly work on improving their search algorithms – to promote relevant content and also to penalise sites that try to cheat the system using what is known as “black hat” methods. Even for a website that has been originally built to be ‘SEO friendly’, as technologies develop this may need adapting – for instance, maybe to be responsive so that mobile and tablet users get the content promoted to them more effectively.

Creativeworld – Making Digital Marketing a Language Everyone Understands

For this reason SEO is a continual process. Websites need to be created with this in mind and also kept up to date as the search engines evolve. Google wants to deliver the most relevant results to the user so if your website is relevant, then SEO can help make sure the search engines are aware that your site should appear in the search results.

SEO can also help obtain higher ranking placement in the search results for relevant keywords but the search terms are highly competitive – this is closely tied in with Search Engine Marketing (SEM) which uses strategies to promote organic and paid listings. SEM is then often used in conjunction with SEO, so that a site can not only appear in the search results, but appears higher than other listings that might otherwise be competing for relevancy of those keywords.

If you’re wanting to get the most out of your website through the power of SEO why not get in touch with one of our Creativeworld digital experts and see how we can help you and your business grow.

MAKING DIGITAL MARKETING A LANGUAGE EVERYONE UNDERSTANDS

Content Marketing is a term I’m sure you’ve all heard used here there and everywhere in recent times in the marketing industry. Surprisingly, most of the time its used wrongly. But what does it actually mean and how can you benefit from it?

Well in simple terms, content marketing is pretty much exactly what this very post is – a method of creating, developing and distributing relevant and valuable information to acquire and engage with both new and existing audiences. Simple right?

So why do it, what’s the benefit? Great question. Depending on what angle you are coming from, content marketing can be used in a variety of different ways.

Working in the B2B arena? Perfect. Content marketing is a great way of generating and nurturing new business leads whist also keeping a consistent dialogue with existing clients. B2C? Great for that too. By providing original and unique content, you can organically change an audience’s whole perception of your brand and products along with becoming a source of inspiration and guidance.

With this new form of marketing becoming increasingly popular amongst marketers from all backgrounds, it is important to focus on a ‘quality over quantity’ approach. Ultimately you want your content to ‘travel’, and the only way it’s going to move anywhere, other than your website, is to ensure it’s worthy of doing so.

So how does content marketing fit into your current marketing strategy? Well, there’s a whole host of answers, solutions and options available which ultimately depend on two things. Who is it you’re targeting and what marketing tools do you currently have in place. Once you’ve answered these questions you’ll be able to clearly understand just how and where content marketing can fit into your business.

Working in the city of London isn’t something that’s new to the company as we’ve been working with, and providing bespoke marketing solutions to, London based clients for over 25 years, working predominantly in the property investment market.

What the London office will do is provide a creative space where our clients and our team can meet and collaborate on ongoing projects.

Creativeworld HQ

Of the latest news James Wood, Creativeworld London Sales Executive commented, “These are really exciting times for us as a business. We’ve experienced some real highs and lows over the years, as do all businesses that have been operating for as long as we have, but thanks to the hard work of our team and our dynamic vision, we are now reaping the rewards.

London is the promised land for many creative agencies and having a stronger presence in the capital will only enhance not only our reputation there but our development too.”

New London recruit Natalie McGlynn

With the birth of our new home comes with it a new face, as Natalie McGlynn joins our London team.

Natalie has been with Team Creative for the last three years, based at our Northern HQ and will be a key asset to our new look London operation, having worked closely with both our production team and clients.

You’ll be able to find us from the 1^st August at 10 Greycoat Place, London SW1P 1SB.

Creativeworld was officially commissioned by the UK arm of Scandinavia’s largest lighting supplier, Nordlux, at the start of this year to design, develop and bring to life the company’s digital marketing strategy.

Divine Lighting e-commerce website

The brief was to develop a digital experience with both the end client and Divine’s trade customers in mind, and provide an experience that would create not only new business opportunities but encourage engagement and dialogue between them and their desired audience.

With this in mind the team proposed the creation of a new multi-platform e-commence website along with a rebranding exercise of Divine Lighting’s full digital offering.

On the recent collaboration, Creativeworld’s Jack Dyson commented, “We were delighted to have had the opportunity to demonstrate our skills and visions with such a forward thinking business as Divine Lighting. It’s been refreshing working with a group of individuals who share not only our love of quality design but also for high end functionality and digital marketing.”

It was important to Divine Lighting to not only endorse their Nordlux association but also reinforce their own brand and service offering. The new website design takes this fully into consideration with the incorporation of a new colour palette, font type and bespoke imagery.

Stunning product photography

The Creativeworld team was able to efficiently ascertain our unique digital needs and put forward a proposal which we were more than happy to work towards.

Nick Galea, Sales and Marketing Manager at Divine Lighting added, “The Creativeworld team was able to efficiently ascertain our unique digital needs and put forward a proposal which we were more than happy to work towards. Throughout the whole process they have been an absolute pleasure to work with, all the way through from the initial enquiry stage to the end product which you can see today.

Their patience and willingness to listen to our requirements, coupled with their creativity and digital expertise have helped give us the online presence and identity that we desired, resulting in a website that we are proud to call our own.”

Along with the creation of the new website came a complete overhaul of Divine’s email and social media marketing.