Why be on Social Media?

We’ve covered it before, there’s plenty of reasons to be on there from connecting with students or parents, engaging in conversation or involving your audience. However, what is stopping you from embracing it?`

The Stats:

In case you’re thinking that social media isn’t the place for your School and maybe even thinking ‘my audience isn’t there’. Here’s just a few stats that may convince you otherwise:

• There are over 3.03 billion active Social Media users
• Facebook, Messenger and Whatsapp handle 60 billion messages a day
• 22% of the world’s total population uses Facebook
• There are 500 million Tweets sent each day. That’s 6,000 Tweets every second
• 77% of Twitter users feel more positive about a brand when their Tweet has been replied to
• There are 800 million Monthly Active Users on Instagram

So how can this relate to my School?

When it comes to referring to ‘brands’ on social media, you need to start thinking of your School as a brand and how traditional advertising methods are changing. With this in mind, how is your School keeping up to date with parents, students and stakeholders? You may have a school website which features a blog, but how does your audience know about your blog? When are they going to know there’s news on the school site? How are you going to draw in new students on open days? How will you promote an event for next week?

Through SMART social media engagement and advertising.

How can we help?

We offer various solutions at Creativeworld to assist in your social media strategy. This ranges from running your day to day social media activity to paid social media campaigns to working with you on content creation and strategy. Want to know more? Why not arrange a meeting with our team of marketing specialists for a free analysis on how we think social media could work for your School.

Call us on 01282 858200 or contact a member of our team:

Or visit our Social Media selector to help you decide what are the right channels and how much it costs to reach your audience.

As a graphic designer at Creativeworld, you will need to be able to develop a project through to completion, including creating files for print. You will be able to work to deadlines whist maintaining excellent attention to detail. Experience in Design, Photoshop and Illustrator is essential.

You should have at least 5 years design experience with a creative portfolio demonstrating superb layout and typography skills.

Applications in writing along with CV to Michelle Gillett
michelle@creativeworld.co.uk

Here at Creativeworld we have been providing specialist design and marketing services to Burnley based IT experts Lanway for over 5 years, and with our most recent project together successfully signed off, it’s clear to see this is a partnership with a bright future ahead.

The latest Lanway job our team got their hands on was one of our biggest collaborations yet, concentrating on Lanway’s exciting new business ventures – Mend-IT and Recycle-IT – two innovative new businesses, providing specialist solutions in IT repair and IT recycling.

Having an understanding of what a company represents is very important when it comes to creating a brand identity 

In today’s throwaway society, more and more of us consign our unused and unwanted IT equipment to the nearest landfill site without a second thought. But now there is a safer and more environmentally friendly solution to your IT disposal needs. Recycle-IT is perfectly placed to provide customers with honest and highly competitive rebate values. Their second unveiling, Mend-IT, offers a range of highly competitive insurance backed standard and extended warranties, something which over the last decade, has grown to be something of a problem to consumers after their manufacturer warranty expires.

With our vast experience and extensive knowledge in brand development, our award winning team was able to create the perfect brand identities to meet the requirements of the businesses.

“Having an understanding of what a company represents is very important when it comes to creating a brand identity” says Creativeworld Partner, Simon Swindells. “Once we understood the vision and direction that Lanway wanted to move in with the companies, we were able to quickly and efficiently deliver solutions that fitted perfectly with this.”

To launch the two innovative companies, a complete marketing strategy was introduced, including corporate identities and colour schemes, all designed and developed to complement the brand’s business models. Separate interactive websites with bespoke features were created along with branded promotional material including printed leaflets and mailer.The project was completed in less than 6 months and the results can be found at: 

http://www.mendit.com                              

and                              

http://www.recycleit.co.uk 

We were exclusively appointed by First Group in February 2013 to design, develop and build a bespoke interactive website for their First Education & School Travel division, providing travel inclusive high quality, affordable trips for schools and groups across the UK. Creativeworld’s Sales and Marketing Manager, David Bates, commented on the latest project. “It’s always exciting when a company of First Group’s size commissions our services, and it’s a real testament to the highly skilled teams we have in-house that we can attract such prestigious clients.”

First Group required a brand new website to showcase them not only as a successful business but also their huge range of Education & School Travel services on offer, with emphasis on their USP’s and added value when providing residential visits for schools by providing a unique, all-inclusive one-stop shop service.

“As a creative design agency understanding the direction your client wants to move in from the very start makes it easier to create and develop something that is both unique and bespoke to them, nobody knows their audience better than they do after all.”

The new site needed to appeal to both pupils and parents alike, inspiring them to take part and ultimately see them buying into the company’s products. It was equally important that it was appealing to the teachers appointed to organising the school trip too.

With that in mind we wanted to create a bright, image driven web site containing succinct and descriptive messages that would appeal perfectly to the right target audience. This was first and foremost in our minds when designing the site. “As a creative design agency understanding the direction your client wants to move in from the very start makes it easier to create and develop something that is both unique and bespoke to them, nobody knows their audience better than they do after all.” David added.

The completed website, which officially went live on the 24^th May 2013, is filled with a whole host of features including interactive venue map and fully downloadable documentation sections, now provides easily accessible information and clearly demonstrates the fact that First Group Education & Travel provides a unique and personal service. The site is further enhance through the inclusion of a fully bespoke, integral content management system (CMS) enabling the First Education & Travel team to update and populate areas of the site content with confidence as their service offerings develop and grow.

The site of course includes full traffic analysis, enabling the First team to better understand market demands and trends as they evolve. “First Group are thrilled with the end results, as are we – the look and feel of the website is fantastic and the simplicity of the navigation offers users a relaxed and enjoyable experience. We are really looking forward to developing our relationship with First Group and cannot wait to start on their next project.”

To celebrate the launch of the new website, First Education & School Travel also commissioned a bespoke mailing device to be included in the next First Education & Travel mailshot. While remaining true to the overall design of the new website, the mailer includes details of how to win an ‘all-expenses paid Free School Trip’ 30 pupils and 4 staff for one lucky entrant worth in the region of £4500.00!

So if you’re a teacher and would like to enter the competition to win your class an all-inclusive Free School Trip with activities – you can enter now by visiting the new website at: www.firsteducationandschooltravel.co.uk

Lancashire design agency – north west marketing agency – Lancashire SEO – Lancashire digital marketing – north west websites 

This time, we were commissioned by the transportation giants to produce a range of eye catching and engaging roller banners for three of their core business divisions – First Replacement Transport Service, First Corporate Travel & Accommodation and First Education & School Travel – along with an additional point to contact banner, for their exhibition stand at the Bus & Coach Show at the NEC, Birmingham this month.

David Bates, Creativeworld’s Account Manager commented on the latest project. “Our team here at Creativeworld have forged a fantastic working relationship with First Group over the last year, having been involved with a whole host of different projects along the way. As one of Lancashire’s leading design, marketing and digital media agencies we pride ourselves on the professional service we offer our clients, both big and small as we feel this is the key to building a successful, long-term partnership.”

Our team here at Creativeworld have forged a fantastic working relationship with First Group over the last year having been involved with a whole host of different projects along the way.

The recent project also saw our team produce a range of promotional material for the exhibition including corporate branded pens, tax disk holders and an A4 leaflet for each division.

All literature produced needed to follow the same design guidelines as the recent website our team produced, ensuring a cohesive brand identity throughout the groups marketing strategy.

“It’s fantastic for us as a creative agency to be able to facilitate in-house such a broad range of design, marketing and digital media solutions for our clients, which in turn takes away the hassle and stress from our clients of having to research and source their needs from different companies.”

Lancashire Exhibition Design – Lancashire Marketing Agency – Lancashire Corporate Identity

The latest competition has seen the more creative members of the UK’s Contract Flooring community working hard and submitting more and more impressive photography, showing the world exactly what they think of this fantastic product and how they position it above other products currently available.

Twitter is absolutely buzzing about this great product with new updates steadily arriving every day… so if you’re not yet following @FBallUK – start today!

Here are just some of  just some of the latest ones that really caught our eye!

So when our friends at ‘Live Magazines’ heard about our achievement they were interested to find out a little more about the man behind the company’s success and what drives him forward. We invited their business editor, Tony Dewhurst, down to our Altham Studios to meet our very own Managing Director, Clive Wood, as he talks all things Creativeworld in an exclusive interview with the magazine.

You can read the full interview here at http://www.cwcreativeworld.com/downloads/dps.pdf

Deva City Office Park, situated in Manchester city centre, is one of the region’s most iconic office schemes currently available for lease, offering competitive unique accommodation with the benefits of city centre amenities and a host of public transport links nearby. Deva City Office Park is the space with a difference.

Our team at Creativeworld has been working with property fund managers and owners, Highcross, on their development of Deva City Office Park scheme for a number of years, having been originally commissioned back in 2011 to create a bespoke marketing package for the site’s launch to the market. Creativeworld Partner, Simon Swindells, commented. “We have a very strong understanding of how Highcross operate and how they like to present their properties to the market, which comes from us having worked successfully with Highcross for a number of years now on a variety of their schemes. We offer a wide range of experience and expertise to the market, allowing us to design and create work that is both innovative and relevant to the industry, which is something we pride ourselves on at Creativeworld.”

The latest marketing literature we produced, which was unveiled to the North West commercial property market in June, included a flexible updatable folder and a variety of promotional inserts, demonstrating the scheme’s key features and selling points. The printed material featured a spot uv finish throughout along with a 5 colour process to incorporate a silver metallic finish.

We always take the time and trouble to evaluate the UPS of our client’s schemes in order to deliver the right product; it has to be engaging and visually appealing.

New striking location and internal photography was also taken, along with the design and installation of new letting signage. To coincide with these, the existing Deva City website was also overhauled and rebranded to complete the makeover.

“Deva City Office Park is a unique environment which offers so much as a business location; we wanted to get this across with the latest set of marketing. What we produce plays such an important role in creating the right impression for our client’s properties. We always take the time and trouble to evaluate the UPS of our client’s schemes in order to deliver the right product; it has to be engaging and visually appealing.” Simon added.

Joint agents for the Deva City scheme include CBRE, Edwards & Co and Canning O’Neill.

www.devamanchester.co.uk

You only need to look at the company’s forward thinking marketing strategy to see why they have been the UK leaders of flooring preparation and adhesive products for decades, and with the latest addition to their High Performance Smoothing Underlayment Range, Stopgap 1200 Pro, the company clearly continues to lead the way.

This latest innovation to the F. Ball product range is the answer to many contract flooring professional’s prayers; a smoothing underlayment that can deliver optimum performance when applied over old adhesive residues, requiring minimum preparation and offering maximum performance for a perfectly smooth finish… guaranteed.

A new product launch is a vital part of any company’s marketing strategy no matter what industry you’re in. You only get one chance to introduce something new to the market and getting it right first time is essential.

At Creativeworld we have been providing specialist design, marketing and digital media expertise to F. Ball for over 5 years and have enjoyed a fantastic working relationship with them on a whole host of schemes, from new product and promotional launches through to the development of an iPhone app and online competition websites. Creativeworld’s Sales and Marketing Manager, David Bates, commented on the ideal pairing’s latest collaboration. “A new product launch is a vital part of any company’s marketing strategy no matter what industry you’re in. You only get one chance to introduce something new to the market and getting it right first time is essential.”

F. Ball wanted us to come up with a complete product launch package. This included point of sale (POS), promotional posters, press releases, bespoke light box transparencies and a series of promotional adverts to feature in relevant industry publications. A two day product photo shoot was also required. “When we work with a company of F. Balls stature it’s important to have a true understanding of what they as a brand represent. Doing this, and by understanding the brand’s core values from the offset, allows us to devise concepts that perfectly complement and enhance in every way.”

From initial concept and design, to final creation, the team were on hand every step of the way. “This was another exciting project for us to be involved in and we are thrilled with the end results. We wanted to create something eye catching, something that would grab the market’s attention and I think we have managed to achieve that.” David added.

Stopgap 1200 Pro is set to revolutionise the way the contract flooring industry works and since the official launch in May 2013, projected sales have soared with F. Ball predicting sales to exceed the seven figure mark in its first full year.

This time around The Gritting Company installed a beautifully liveried Gritting Wagon as an innovative means of showcasing their services, and needless to say their presence did not go unnoticed.

The 3 day event was the perfect opportunity for Facilities Management Professionals to engage with product and service providers such as The Gritting Company.

The Gritting Company, part of the JW Crowther group of companies, felt that the event was a resounding success and are already planning in readiness for the arrival of Winter when their Gritting services really come into full swing as the nation’s demand increases.

Creativeworld have enjoyed a long working relationship with JW Crowther, providing creative services across all media, including the creation of The Gritting Company website.

Why not give David Bates a call to discover how Creativeworld can be of assistance in marketing your either next project or your whole business offering.